NASCAR has long endorsed the United States Military and often shows its support through partnerships and campaigns, the most important being NASCAR Salutes Together with Coca-Cola.
This past Memorial Day, NASCAR and Coca-Cola celebrated their eighth season honoring the U.S. Military, veterans, and their families. The event was conducted over Memorial Day Weekend, starting at Dover Motor Speedway. To conclude the weekend tributes, Charlotte Motor Speedway hosted the 600 Miles of Remembrance, where NASCAR drivers and other on-track vehicles carried the name of a fallen soldier on the windshield.
“It’s always incredible to see the NASCAR industry and our fans unite to celebrate our military service members and their families through NASCAR Salutes Together with Coca-Cola,” said Michelle Byron, VP of Partnership Marketing at NASCAR, as reported on NASCAR’s website. “Through the support of Coca-Cola, the month of May has become a time when together as an industry, we can reflect on our nation’s heroes and honor the sacrifices they make every day to keep our country and its communities safe.”
Something new was added to this year’s tributes list — the NASCAR Salutes Wall of Honor. Located in track midways, fans will be allowed to write messages to the military on magnets that will then be placed on the mural wall. Once the unique mosaic is complete, each will be donated to a military base.
For more information on the NASCAR Salutes program, visit nascar.com/salutes/.
Photo credits: NASCAR’s Instagram